How to Get More Sales and more visitors

How to Get More Sales and more visitors

Do you want to increase online sales for your ecommerce store? For online store owners with additional responsibilities like a full time job or raising kids, marketing can seem like an overwhelming endeavor. But it doesn’t have to be. In this post, we’re going to look at how you can boost online sales on your HipKart store using the most effective marketing strategies in one hour a day.

 

Search Engine Marketing

According to SEMrush, one of the top sources of traffic for top online retailers like Amazon, Apple, Home Depot, Walmart, and Target is Direct traffic. Direct traffic encompasses any source of traffic to a website that is not traceable to a specific search, social, or referring website. Direct traffic includes, but isn’t limited to:

  • Visitors who come to your website by typing the website URL in their browser’s address bar.
  • Visitors who browse your website using a browser that doesn’t allow analytics tracking.
  • Visitors who browse your website using a browser within a mobile app.

Any online marketing tactic – search engine marketing, social media marketing, email marketing, etc. – will ultimately help you generate Direct traffic to your website.

The second source of traffic for top online retailers and ecommerce brands like BH Photo, NewEgg, Hayneedle, Musician’s Friend, and Build.com is Search traffic. Search traffic consists of visitors who find your website on search engines like Google, Yahoo, Bing, and DuckDuckGo.

 

Search engine marketing is the art of gaining organic (non-paid) visibility and traffic from search engines. If you haven’t looked into search marketing for your ecommerce store, here’s how to optimize your ecommerce store for search in one hour a day.

One Hour Keyword Research

Keyword research allows you to discover the top keywords searched by customers seeking the products you sell in your ecommerce store. The fastest way to find the best keywords for your ecommerce store is to use free tools like Ubersuggest, which allow you to enter a keyword and get the top suggestions, based on search volume. For example, if your ecommerce store sells power tools, Ubersuggest would give you the following suggestions.

 

Export these suggestions to CSV (spreadsheet) – you will need them for most of the upcoming marketing-related tasks.

One Hour On-Site Optimization

To optimize your website’s individual pages for search engines, you need to use one or two of the most relevant and popular keyword phrases in the following places.

  • The SEO title of the page.
  • The URL of the page.
  • The content on the page.
  • An image filename and ALT text on the page.

Free and paid SEO tools will allow you to make modifications to SEO-specific fields and elements on each page of your ecommerce store. Depending on how many products you sell, on-site optimization may take a day or a couple of days.

One Hour Content Creation

Once you have optimized the existing pages on your website for specific keywords, you can target new keywords by creating content on your website to match the keywords. For example, you can target power tools on product pages, category pages, and informational content about power tools – new product announcements, how-to use videos, top ten lists, and similar.

 

In a survey of over 2,500 B2C marketers, over 53% use content marketing to increase sales. 63% of these B2C marketers have found that content marketing has been effective in increasing sales.

Content marketing is an ongoing process – you can devote one day’s hour per week or per month creating a new piece of content optimized to promote your top products with popular keyword phrases. You can also invest in outsourcing your content creation to a freelance writer through marketplaces like Fiverr or by connecting with writers in your niche.

Social Media Marketing

Social media itself can be overwhelming. It’s hard to get your closest personal friends and family to agree on whether they want to use Facebook Messenger, Facetime, or Snapchat. For ecommerce store owners with limited time, the number of social media platforms and features within each platform can be daunting. But again, it doesn’t have to be if you focus on one task at a time.

One Hour Social Network Analysis

There are two ways to approach social media. You can start with the best social network for your products and target customer base, or you can start with the top social network so you reach as many possible customers on multiple platforms.

For the one hour a day marketer, it’s important to think about the features each social network has to offer and the type of content you will need to create to engage with audiences on that network. Ideally, you will want to use the social network(s) that you are most comfortable using on a personal level. If you enjoy creating content and engaging with people on it, you’ll be more successful as a whole.

One Hour Account Creation

If you haven’t already created a social media account, profile, page, or group for your ecommerce store on the social network of your choice, then take an hour to do so. It will typically require (depending on the social network) a name, category, description, custom username (try to keep it consistent from one social network to the next), photo, cover photo, and entering of a few custom details. Non-designers can use free tools like Canva to design great cover photos, as well as social posts and ads.

One Hour Social Media Maintenance

For each social network you want to use to increase sales for your online store, you will want to do the following basic social media activities, as applicable to the network.

  • Post at least one or more new updates per day. This may be a photo, video, link to an article, link to a promotion, meme, etc. that you publicly post to your social media profile, page, group, or stories.
  • Review and respond to comments and private messages to your social media profiles, pages, and groups.

These activities will help you connect with fans and customers on each respective network. Most importantly, anyone who finds your online store via a social network will get to see your latest news and get directed to your best products or content.

One Hour Ad Creation

Social media advertising allows you to reach new customers and re-engage current customers. You can create ads that appear in the news feeds of your target customers on Facebook, Instagram, Pinterest, and Twitter. Simple ad designs on each of these networks require you to create a small amount of ad copy and an image or video to accompany it.

 

Plan out at least one hour when launching an ad campaign for your top products to create your ad creative (tools like Canva will help), ad copy (write your ads like your competitor’s do), define your target audience (your top customers), and configure additional settings for your campaigns duration and budget. Then plan to dedicate 10 minutes a day to monitor the analytics for your ad campaign to ensure that your budget spend is getting results.

One Hour New Features

As you become comfortable with maintaining the basics on each social network, you will have more time to research new social networking features that could help you increase sales, such as tying Facebook Messenger to your HipKart store. Plan to spend one hour learning how to use the new feature to market your business, and then incorporate the new tactics into your daily social media maintenance.

Email Marketing

Email marketing allows you to reach your fans and customers with customized messaging in their email inbox. Top email marketing services like Mailchimp (top rated), Aweber, iContact, VerticalResponse, and GetResponse can easily be integrated into your HipKart store to collect the email addresses of visitors to your website and customers who make purchases into lists. You can then email custom messages to your lists to promote your latest products, content, and other relevant news.

One Hour Account Setup

New to email marketing? Give yourself an hour to review the top options for email marketing services that integrate well with HipKart and sign up for your account. You will need to set up your account details as well as your first email list before you can integrate it with your HipKart store.

One Hour Email Marketing HipKart Integration

For the next hour, you will will integrate your email marketing service with your HipKart store utilizing the apps mentioned earlier. With Mailchimp and the Mailchimp app, for example, you can capture the emails of anyone who makes a purchase in your store as well as capture emails anywhere on your website with a simple form.

 

From there, you can set up advanced segmentation rules that will organize your email subscribers by their activity on your website. This will allow you to ultimately send customized messages that fit first time customers, loyal customers, and the customers you are trying to win back.

One Hour Email Marketing Content Creation

Once you start getting subscribers on your email list, you can start sending out regular email marketing messages. To start out, you can send a simple newsletter to everyone showing off your newest products, latest content, and other news. Use your favorite online brand’s newsletter as inspiration for your own.

 

With your email marketing service’s templates, you should be able to take one hour a week to craft a great newsletter and review the analytics for your last newsletter engagement, including opens, click-throughs, and conversions via your email marketing service’s analytics.

Influencer Marketing

Have you seen popular people talk about products they like online? Influencer marketing is a strategy where you find people who are popular with your target customer base to promote your product.

Influencer marketing can be a long, organic process where you network with the influencer in your niche with the hopes of gaining their attention naturally and ultimately getting them interested in talking about your product. It can also be a process where you find influencers in your niche who are already getting paid to do sponsored reviews of similar products and pay them to do a review of your product as well.

With either option, here’s how you can spend one hour a day on an influencer marketing strategy.

One Hour Influencer Discovery

Your first task in influencer marketing is to find the right influencers for the job. In your case, you will want to find the people who have a strong, engaged audience that will be interested in the products you sell. For example, if your ecommerce store has a popular YouTube channel, you may want to amplify your YouTube popularity by finding influencers who talk about the products you sell on YouTube.

 

One Hour Influencer Engagement

As you identify influencers who may be a good fit for an influencer marketing promotion, you will want to engage with them by following them and commenting on their public posts. For a YouTube influencer, this would mean subscribing to their YouTube channel, commenting on their latest videos, and commenting on their latest Community posts. As an added bonus, your comments will also be seen by the influencer’s fans, who are your target customers!

 

One Hour Influencer Outreach

Once you select the influencers you want to work with for your influencer marketing campaign, you will want to reach out to them via email and find out how they work with brands. Some influencers will require sponsorship, while others may be happy to do it for a free sample of your product.

One Hour Influencer Campaign Creation

Work with each influencer to create a promotion that their audience will love. The ideal influencer marketing campaign should ultimately drive new customers to your social channel and to specific products on your website. Note that each influencer is different, and thus may require more or less attention than others.

In Conclusion

As you can see, there are lots of things you can accomplish in the world of marketing in an hour a day. The key is finding the balance – if it only takes you 15 minutes to maintain your social media accounts a day, that gives you plenty of time to find new influencers. Or if you automate your social media, you have time for more content creation for your website and your email marketing sequences. In any case, remember that every hour you spend on your online store’s marketing will build your website’s visibility in search and social media, resulting in more fans and ultimately sales.

 

Why you should care about AliExpress dropshipping?

Why you should care about AliExpress dropshipping?

Starting a dropshipping business is a great first step into entrepreneurship. You’ll be able to sell products to customers, set your own product prices and market your very own brand. You don’t even need to pay for inventory until it’s sold to an actual customer. If you’re willing to put in the work, you can build a successful brand. In this article, you’ll learn how to start a dropshipping business. We’ll explain, what a dropshipping business is, how to find the right dropshipping business ideas, how to start a dropshipping business, and some low budget marketing ideas for your first few months as an entrepreneur.

What Is a Dropshipping Business?

A dropshipping business is a type of business where you sell products to customers but the manufacturer carries the inventory and ships the products on your behalf.

How Does the Dropshipping Business Model Work?

There are three key players in the dropshipping business model: the manufacturer, the retailer (you) and the customer.

The manufacturer’s role in a dropshipping business model includes creating products, carrying inventory, shipping products to customers on behalf of the retailer, replacing defective products, and restocking products. They sell products to the retailer at wholesale prices assuming the risk of unsold inventory.

In the dropshipping business model, the retailer, you, sell the manufacturer’s products on your website under your own brand. You’ll be responsible for choosing and marketing those products. Plus, you’ll also be responsible for managing customer inquiries and complaints.

Lastly, in the dropshipping business model, the customer buys the products directly from you the retailer. If questions or issues arise, they contact the retailer they bought the product from.

Why Is Starting a Dropshipping Business a Good Idea?

A dropshipping business is a low risk business model. When it comes to product costs, you only pay for products that you sell to paying customers. You don’t become overburdened with the cost of creating products, carrying inventory, costs of maintaining unsold inventory, and the cost of employees for packaging and shipping products. It’s a great entry into entrepreneurship as you can start your own dropshipping business by yourself during your evenings and weekends. It will require daily work when it comes to processing orders each day. However, most of the order processing steps are automated and require a click of a button. The dropshipping business opportunities are endless, you just need to take the first step.

Where to Find a Dropshipping Business for Sale

If you don’t want to build a HipKart dropshipping business from scratch, you can easily find a dropshipping business for sale on Exchange. Exchange is a marketplace of HipKart stores for both people looking to invest in a fully-functioning business or those that want to skip the building phase and start directly with marketing. They have a great collection of online stores, including dropshipping ecommerce businesses, of varying price ranges and niches that you can choose from depending on your budget and interests. So, if you’re looking for a dropshipping business for sale, Exchange has got you covered.

When choosing to buy a store take into account the cost, the design, the age of the website, how much money it has made, popularity of niche, penalizations, and the type of business.

  • The cost: Do you currently have a budget to not only pay for a premade store but also invest funds into growing it? If so, you need to work out what your budget looks like. What price are you willing to pay for a business? Is there room to negotiate a better deal?
  • The design: Does the store look like it was designed by a professional or by a new entrepreneur who’s looking to make a quick sale? If the store design looks professional, clean and easy to navigate it may be worth pursuing.
  • Age of website: On Exchange, you can choose a dropshipping business based on its age. An older website will typically have a better chance of ranking online than a newer one.
  • How much money its made: Sometimes you’ll see that a store made a lot of money. However, a question you need to ask is ‘how much money was it making at its peak and how much is it making now?’ This will help you understand if the dropshipping business is growing or dying.
  • Popularity of niche: You probably don’t want to be selling fidget spinners anymore or any trending product. However, if a store is within an evergreen niche and has trending products within it, it could work out well. Broad topics (beauty) tend to perform better than stores around a specific type of product (makeup brushes).
  • Penalizations: Before buying a dropshipping business you need to double check that the website hasn’t been penalized. You can use a tool like Is My Website Penalized to determine if a website has been penalized by Google. If a store has been penalized it may be harder for you to rank in search engines. You also want to ask if any of their Facebook ads were banned?
  • Type of Business: If you plan on buying a dropshipping business, you need to select dropshipping on Exchange. Other options may require you to buy and hold inventory which can cost more money over the long term, especially in unsold inventory.

How to Start a Dropshipping Business: The 3 Step Dropshipping Business Plan

Step 1: Choose the Right Dropshipping Business Ideas

Truth is, what you sell matters. You should take some time to find the best dropshipping business ideas. Most people tell you to pick a niche you’re passionate about. But that’s only a half truth. It’s about a combination of profit and passion, skewed towards profit. The reality is the best dropshipping business ideas are usually the profitable ones. It’s a lot easier to be passionate when you’re actually making money.

At Kart Supply, we regularly save you time by creating lists of trending products. It’s true that those tend to be the ones people gravitate to but that’s because they’re proven winners. It’s illogical to enter a niche with no competition, I learned that the hard way. Fitness, fashion, jewelry, beauty, tech, handbags and backpacks are some of the evergreen niches that we keep seeing top online stores enter and succeed in. For example, Tim Kock recently created a dropshipping case study where his pineapple business failed but his watch business made nearly $7000 in only 8 weeks, showing that your niche matters. So, spend some time looking into different dropshipping business ideas.

If you’re set on coming up with your own dropshipping business ideas instead of checking out our lists, here are a few things to keep in mind:

  • Google Trends is great for knowing whether a niche is on an upward or downward trend. However, on its own it’s not enough to determine whether or not a niche is viable. Some niches may be on an upward trend but don’t have enough search volume to warrant its popularity.
  • Use Google’s Keyword Planner. What’s the search volume for a keyword? If you’re using the free version of the Keyword Planner you’ll notice that you have big ranges which makes it difficult for you to know whether or not the keywords for your niche are worth pursuing. Ask a friend or your boss if they pay for Google Adwords to check out the competitiveness of your niche keywords. Using Google’s Keyword Planner will help you understand the potential of your dropshipping business ideas.
  • Hunt around on social media. I’ve come up with dropshipping business ideas by doing competitor analysis. I’ll browse Facebook ads within a niche and social media pages for top brands. How many followers do they have? How do they market their brand? How much engagement does their brand get? What can I do differently to stand out against them? What are they doing right that I should copy?
  • Browse popular websites within your niche. For example, if you check out a fashion retailers website, they’ll often organize their store into trend categories. This helps you understand what trends you should be adding to your store right now. You can also browse a store’s best-selling products to help you find the best products to sell.
  • Check out the order volume for products on AliExpress. If you plan ondropshipping products from AliExpress, you can browse products based on their order volume to help you understand how popular a product really is. While numbers in the 10,000 range are great, I usually find order volumes of 1,000-5,000 work pretty great from a sales perspective. So don’t rule out drop shipping business ideas if they’re not as high as other products because those products could be newer.
  • The most profitable dropshipping business ideas aren’t trends. Instead, they have trends within them. For example, denim apparel is a trend within the fashion niche. Artificial eyelashes is a trend within the beauty niche. Marble phone cases is a trend within the phone case niche. You’ll want to have the trends as products but not as the entire store, especially if you’re building a long-term business. So keep that in mind when you’re working on your dropshipping business plan.

Step 2: Build the Right Dropshipping Business

There are a few components to building a dropshipping ecommerce business the right way. Here are a few:

  • Domain Name – Your domain name matters, especially if building a long-term brand. You can use free business name generators to help you simplify the process. Always get a .com domain, no matter what. If you want your niche as a keyword in the domain make sure it’s broad like beauty, jewelry, fashion rather than very specific so you don’t need to change your domain name down the road. Also, avoid using your name as the domain for your store. If you ever sell your business, you could legally use the rights to your own name.
  • Sign up for HipKart – HipKart is the most comprehensive ecommerce platform on the market. With new features, tools, resources and apps being added regularly, you’ll find that it’s easy to use and run a business on the platform. Plus, if you get stuck you can reach out to a HipKart guru who will personally walk you through any steps for free.
  • HipKart Themes – Personally, my go to free theme is Minimal Vintage it’s easy to navigate, clean and overall a great starter theme for those on a tight budget. Themes can be changed overtime. In the beginning while you’re just testing out free themes do get the job done. Once you’ve started making some money, you can invest it into buying a new theme for a better store design.
  • Install Kart Supply – Kart Supply allows you to find products online that you can sell the same day. You’ll be able to find products in a number of popular niches. Aim for 10-25 products when starting out as it can be overwhelming to write product descriptions for much more than that. If you ever have questions you can reach out for help via the Kart Supply blog, social media pages or via HipKart’s support line. You can also check out 50 Ways to Get Sales with Dropshipping to learn the exact strategies and marketing hacks I’ve used on my own online stores to make money with dropshipping.
  • Need a step by step guide? Check out this article to learn how Tomas Slimaslaunched an online store in only 30 minutes.

Step 3: Market Your Dropshipping Business with Everything You’ve Got

 

So at this point, you’ve found your product and built your store, now’s the time to market your dropshipping business like there’s no tomorrow. This is a crucial step in your dropshipping business plan. So don’t keep making tweaks to your store design and pretend like you’re making improvements. You don’t need to be scared of putting yourself out there. Getting your first sale is one of the best feelings!

 

If you’re just starting out, you’re probably on that super tight budget. Some of my best marketing ideas have come from those super frugal moments. Here’s a few to get you started:

 

  • Facebook Advertising: I know it can be tempting to blow $500 on Facebook ads. Many new entrepreneurs think you’ll make it rain money on your first try – you won’t. My first ad I spent $20 and lost all of it to no conversions. I actually cried from a failed ad. But truth is, I didn’t risk much. So I bounced back quick and created a second ad which converted at five cents a click. You need to keep your budget low at the beginning to be able to afford experimentation. You don’t even know what your best selling product will be at this point. Create several ads to figure out which product sells best. When it comes to targeting, create a World ad but remove Canada, Australia, United States and U.K. this will keep your ad cost lower. As your business grows, or if you have a bigger budget, you can create separate ads for those four countries. So United States will have its own ad, as will the remaining three.
  • Retargeting Ads: If you’re really tight on budget, I really like retargeting ads because they keep the cost low. This ad works great if you have a store with tons of traffic. Maybe you’re marketing for free on Pinterest and getting a lot of traffic from there. Maybe you wrote a blog post on your website, featured influencers and now influencers are sharing your blog for free. With a retargeting ad, you take that free traffic and it’s a lot more likely to convert into a paying customer. Even better than a standard Facebook ad. Plus, it’s a lot cheaper. It’s actually how I got my first sale in only two days.
  • Influencer Marketing: Starting a dropshipping business will require you be a bit scrappy in the beginning. If you can’t afford to pay influencers their rates, trust me this is a good thing, you can offer them an affiliate commission instead. Why is this a good thing? I learned the hard way that sometimes even a niche specific influencer doesn’t actually convert. It’s almost like a shot in the dark. If you pay an affiliate fee for every sale, you lower the risk for your dropshipping business and it’s up to the influencer to convert the sale. Plus, you’ll get some pictures which will help increase your social proof for your brand. If the influencer has real followers, they could potentially make a lot more money as an affiliate than they would’ve if they were paid a flat rate. Thus, giving them a chance to make even more money.
  • Get free media coverage: Using the free HARO tool you can subscribe to a three time a day email list where reporters reach out to you to get stories for their article. Some may be looking for influencers in a specific niche others may be looking for product recommendations. Either way, if you’ve got that retargeting ad running, that free traffic back to your website could result in some sales. Instead of adding a link to your homepage ‘websitenamehere.com’ send it to a product collection or a specific product to create a more targeted focus. You can still add your brand’s name as the name for the hyperlink.

Conclusion

There you go! We’ve got you covered on how to start a dropshipping business. By applying some of the advice from this article into your own online store, you work towards building an online empire of your own. If you have questions along the way, feel free to leave a comment or reach out to the Kart Supply team on social. And remember, the best way to learn how to start a dropshipping business is by taking that first step to build it.

 

How to import products

In Kart Supply you have 2 ways to import products in your e-commerce store.

Product Import via Product Search

  • Navigate to price tag icon then navigate to product search and then click on product search link.

  • On product search page browse the product what you want to import in your import list. Every product has its own “Add to Import List” button. As you see in above picture. Click on the button to import the product.

  • As the click  product import to your import list